Helping you take your business to the next level.
LESSON 1 - Introduction - The Importance of the Marketing Mindset
LESSON 1 - Section 1 - The Small Business Failure Rate
LESSON 1 - Section 2 - The Reason Small Businesses Fail at Alarming Rates
LESSON 1 - Section 3 - Why Having Great Products/Services Will Not Guarantee Success
LESSON 1 - Section 4 - Thinking of Marketing as An Investment
LESSON 1 - Section 5 - Understanding the marketing order and sequence
LESSON 1 - Conclusion
LESSON 2 - Introduction - Understanding and Avoiding Marketing Mistakes
LESSON 2 - Section 1 - Improving Marketing Results By Simple Research
LESSON 2 - Section 2 - How the Target Audience Leads Every Marketing Decision
Marketing Tipsheet - 7 Key Decisions Made by The Target Audience
LESSON 2 - Section 3 - Creating a Lasting Brand
LESSON 2 - Section 4 - Empowering Marketing With Strategy
LESSON 2 - Section 5 - Marketing Success Doesn't Happen Overnight
LESSON 2 - Conclusion
LESSON 3 - Introduction - How to Assess Your Current Marketing Environment
LESSON 3 - Section 1 - The Importance of Taking Marketing Inventory
LESSON 3 - Section 2 - How to Conduct a Marketing Audit and What to Observe
LESSON 3 - Section 3 - Assess the Marketing Foundation
LESSON 3 - Section 4 - How to Conduct a Deep Dive Into Each Marketing Function
Lesson 3 - Conclusion
Marketing Tipsheet - Start-Up Quick Tips
Why Every Small Business Should Conduct Market Research
Industry Section Introduction
LESSON 4 - Section 1 - How to Conduct Market Research LECTURE
LESSON 4 - Section 2 - How to Conduct an Industry Analysis LECTURE
Lesson How To's - Industry Research using Google Trends
Lesson How To's - AI Technology For Industry Research
The Role and Importance the Target Audience Plays in Marketing Success
eBook - Ensuring Your Marketing is Built on a Solid Foundation
LESSON 4 - Section 3 - Techniques to Understand Your Target Audience LECTURE
Why Analyzing the Competition Will Make You a Better Marketer
LESSON 4 - Section 4 - How to Conduct Competitive Analysis LECTURE
Lesson How To's - Quick Ways to Find Your Competitors On Google
Why Focusing on the Existing is Essential to Long-Term Success
Lesson 4 - Section 5 - Monetizing Your Existing Customers LECTURE
Market Research Keywords
Lesson 4 Market Research Conclusion
Lesson 4 - Section 6 - Keyword Research LECTURE
Leveraging a Integrated Marketing Strategy to Take Your Company to the Next Level
Lesson 5 - Section 1 - The Fundamentals of Marketing Strategies LECTURE
Lesson 5 - Section 2 - How to Establish Marketing Goals LECTURE
Activity/Guide - Goal Setting
Lesson 5 - Section 3 - Choosing the Best Marketing Channels For Your Unique Business LECTURE
Lesson 5 - Section 4 - Learning How Your Marketing Channels Work Together LECTURE
Lesson 5 - Section 5 - How to Move From Strategy to Implementation LECTURE
Activity/Guide - Marketing Measurement plan
Marketing Strategy Conclusion
Marketing Tipsheet - 8 Tips to get leads consistently
“Thanks, InCon, Dyron for your tremendous work with my HR consulting business. We are focused and moving forward thanks to your work and insights!”
Cheryl O
“Marketing has never been a strength for me and after starting my own business I quickly realized how important marketing is for a new small business. Dyron makes the process easy, he is personable, willing to go above and beyond, and capatured everything I needed. InCon helped in developing my website, laying out my marketing structure, areas to focus on, establishing my branding, and business strategy. Whenever I had a question or needed assistance Dyron made himself available to help, putting my business first. ”
Veronica P
“Dyron Jolly helped me understanding the need to test the marketing strategy. Most importantly, he gave us something to test.”
Paul P
